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Global Marketing Quality Control – Discovery Questionnaire

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Home
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AI-First Solutions
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Global Marketing Quality Control – Discovery Questionnaire

Global Marketing Quality Control – Discovery Questionnaire

IWG – Global Marketing QC Discovery Questionnaire

Global Marketing Quality Control – Discovery Questionnaire

For: Bernie Shaw, IWG plc
From: Kevin Blumer, Chris, Stephen — Digital Growth Architects
Date: November 17, 2025

SECTION 1 – Motivation & Quality Baseline

1. Why QC support now? * 2. Upload 3 current marketing materials (any format) – optional

Hold Ctrl/Cmd to select several files

Upload 5-10 recently corrected pieces with corrections marked – optional

3a. How many localized pieces do you review/publish in a 30-day period? * 3b. Brief workflow: Who creates → localizes → reviews → approves → publishes? * 3c. Typical timeframe from creation to publication (days)? * 4. Upload UK English master document / brand guidelines – optional

SECTION 2 – Technical Requirements

5. Which formats need QC? (tick all that apply) *

PDF InDesign (INDD) HTML/Email templates PowerPoint Word documents JPG/PNG images Keynote Video/subtitles Other

6a. Number of languages 6b. Number of locales 6c. Geographic regions

SECTION 3 – Economics & Operational Structure

7a. Current cost per piece (production + localisation + QC + approval) – optional 7b. What % of above is currently spent on QC? 8a. At what stage does content get FINAL approval before publishing? 8b. Project-management tool used (if any) 9. Top 3 issues you experienced with previous QC vendors (if applicable) 10a. Volume preference

Fixed monthly volumes (locked) Flexible volumes (variable)

10b. Who approves our QC findings before go-live? * 10c. Responsibility if an issue slips through to production? 11. Service model preference *

Automated QC – AI-driven Hybrid QC – AI + human Full Service Partnership

12a. Desired human involvement

Minimal – we handle, you review reports Moderate – weekly check-ins Active – daily/weekly collaboration

12b. Hours your team can commit per week 13a. Go-live date needed * 13b. Who decides “good-enough” quality & how are disputes resolved?

SECTION 4 – Accountability & Verification

14a. Who fixes flagged issues & resubmission process? 14b. Repeat-issue philosophy

Keep fixing each time Identify root cause & fix process

15a. Who approves fixes AFTER we flag them? 15b. Willing to maintain written approval records for audit?

Yes No

16. Version-control / audit-trail system in place? Describe or upload docs – optional

SECTION 5 – Input & Output Verification

17. Upload 5–10 raw pieces (production state, pre-QC) – optional

18. May we spot-check published versions post-QC to verify fixes & no new issues?

Yes No

Your Contact (so we can reach you)

Full name * Email * Phone / Teams / Zoom

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